Sending sporadic, unplanned emails to sell an idea or product is not an effective email marketing strategy. We believe that email marketing is a process which should be planned in advance, sent out frequently and personalised to meet your required communication objectives. With every email we obtain analytical data which allows us to measure the overall success of any given email marketing campaign.
Social Media Marketing
Facebook, Twitter, Google+, blogging, YouTube, Pinterest! What is it all about? Social media seems to be the buzz phrase of the decade. In our opinion it is about one thing only: the CONVERSATION! Are you engaging with your target audience? Do you have a strategy and plan in place? That’s where we would like to be involved. This is something we’re doing for brands like Aramex SA, Porsche Design SA, SPAR, Super Sport Kenya, Leisure Hotels and several others. Let’s help you get the conversation going.
In order to generate the greatest response from information shared on social media platforms, a well-planned online strategy with metrics in place, regular reviews and integration is needed. We can develop a strategy suited to your communication objectives and relay your message on various online mediums to reach a desired audience.
Pay Per Click Management
In our industry, we believe that Pay Per Click (or Google Adwords) is one of the most effective online advertising tools for businesses, as it generates traffic and conversions. This form of marketing works well because you only pay when a user clicks on your advertisement. In order to produce a high click through rate, we can provide mechanisms to add value to your advertising, such as well-structured landing pages or eye-catching artwork.
Search Engine Optimization
Search Engine Optimization is the root to driving searching users to your specific website, blog or web page. We can help you rank your site to higher search engine rankings in Google, and ultimately drive more traffic to your site. This strategy involves keyword analysis and a page by page SEO theme plan. We will monitor your online campaigns for phrases you are targeting and present a detailed monthly report.
Every day millions of comments, photos, videos, wall postings and tweets are generated online. Do you know who is saying what about your brand, products and services? Does the online community “like” you or not? Who are the online influencers when it comes to your product, brand an industry. Do you have a plan in place to deal with such comments? Can you influence the influencers? We have developed a plan that will allow you to find out what is being said by whom and what their influence really is. We then interact with those influences on your behalf and start taking charge of your online reputation.
Web Design and Development
High quality visuals, design and layout is vital when it comes to constructing an attractive and user friendly website or blog for your business or brand. We can design and develop a website suited to your overall business objective, leading you step by step through all the key elements needed for a well-structured website.